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CommNexus Introduces the NEW LBS SIG as They Present...

How Do You Spell "LBS"? An Overview of Location-based Services and the Opportunities and Concerns of this Rapidly Growing Industry

LBS (“location-based services”) is a relatively new industry term that loosely describes the use of geographic location determination information to track, inform, and manage people and items in a mobile environment.  LBS services include a wide range of applications from emergency response to location-targeted advertising and information distribution, navigation services, asset tracking, safety and security monitoring, situational awareness and logistics management.  Methods for determining location of a mobile device include a variety of terrestrial and satellite technologies.  Cellular networks have recently introduced a number of LBS-enabling capabilities on their networks that are opening up exciting new applications and business opportunities.  Of course, every new technology has its “dark side” and the concerns for privacy and personal security potentially resulting from LBS services are real.  

This inaugural event for the LBS SIG invites a panel of industry experts involved in location-based services, as they are broadly defined, to describe their view of just what “LBS” is, the opportunities in the LBS industry and what they see will be needed to balance the benefits that LBS services offer against the concerns over the potential for abuse of personal location information.



James Adams, Locomobi
James is the founder of Locomobi, Inc. Locomobi develops and markets location-aware applications, services and content. Locomobi’s mission is to become the leading provider of local search services by harnessing the power of user generated content. Prior to Locomobi, James co-founded Awarepoint, a San Diego-based RFID company funded by Avalon Ventures. Awarepoint’s award-winning Real-time Awareness Solution tracks medical equipment in hospitals to save time, boost productivity and improve caregiver satisfaction. James attended Point Loma Nazarene University where he majored in Political Science and minored in women’s studies.

Arnold Gum, QUALCOMM, Inc.
Arnold Gum, a staff manager for QUALCOMM CDMA Technologies since 1999, pioneered and drove the CDMA2000 development and adoption of QUALCOMM gpsOne® technology as the best solution for all-terrain, high-accuracy wireless position location. Prior to joining QUALCOMM, Gum worked at Hewlett-Packard (HP) for 10 years, where he helped design and roll out two of the first commercial RISC computers in the industry, ­the HP825 and HP835. Gum was also part of HP’s Colorado Networks Division, where he helped pioneer the development of HP OpenView Network Management and created the OpenView third-party developers program. Gum received his Bachelor of Science and Master of Science degrees in electrical engineering from Stanford University. He also graduated summa cum laude with a Bachelor of Science degree in psychology from Colorado State University.

Stephen Stuut, TruePosition
As a proven leader in the telecommunications industry, Mr. Stuut’s vision and ability to execute strategic initiatives is leading TruePosition’s expansion in the international marketplace with its multi-location technology platform and LBS capabilities. He brings more than 25 years of experience in fueling corporate growth in both international and domestic markets. Prior to joining TruePosition, Mr. Stuut was president and CEO of Broadband Innovations, which provided radio frequency products to facilitate the high quality delivery of digital interactive cable television services. Mr. Stuut’s management experience includes top-level positions in the telecommunications industry at leading global organizations, including ComStream Corporation, a $100m international provider of digital transmission solutions for satellite and terrestrial broadband systems, and Sprint, where he led corporate and divisional strategy development. Mr. Stuut holds an MBA from the Wharton School of the University of Pennsylvania , an MA from the School of Arts & Sciences of the University of Pennsylvania , a BS in electrical engineering from the Georgia Institute of Technology, and an MS from the College of Optical Sciences at the University of Arizona. 

Mark Wells, DriveOK
Mark Wells is the Co-Founder of DriveOK, a San Diego-based 3-year old wireless services startup company that has emerged as the leader in GPS tracking for parents needing to keep track of their teenagers and their driving habits.  Mr. Wells is a wireless industry veteran with more than 20 years of experience with the development and marketing of wireless products and services.  Some highlights of his career include: 1.) the marketing responsibility, while with Nokia Mobile Phones, for $10B+ worth of Nokia’s mobile phone products; 2.) VP & GM at DSP Communications, as part of the team that sold the company to Intel for $1.6B; 3.) as President & CEO of Zucotto Wireless, raised $55M in venture capital to develop wireless semiconductors, gaining such customers as Panasonic, Nokia, and Alcatel. Mr. Wells has also mentored over a dozen startup companies and has consulted to Fortune 500 companies.

Thursday, May 3, 2007

7:00AM – Registration Opens / Networking
7:30AM – Program Begins
9:00AM – Event Ends




Q Auditorium, 6455 Lusk Blvd, San Diego, CA 92130


$ 10.00  Pre-registration
Please pre-register by Noon on May 2
$20.00  At-the-door


Neeraj Bhavani, Tagnos
Steve Morley
Magda Remillard, Novatel Wireless
Marco Thompson, Express Ventures